We are delighted to be working with global fashion and lifestyle brand SHEIN ahead of this year’s festival. 

SHEIN are committed to making the beauty of fashion accessible to everyone, not just the privileged few.  When the company was founded in 2012, they noticed that fashion companies had to choose between offering choice or reducing inventory pressure and waste, so they set out to break the mould by leading the development of alternative processes and technologies to bring fashion into the future. 

SHEIN customers are at the core of their business model and they focus on driving growth to a team of nearly 10,000 employees serving more than 150 countries within less than a decade. Consumers no longer follow a unified standard of what is considered ‘fashionable’ so SHEIN created a wide range of options to fit any mood or occasion. The team at SHEIN believe that the clothes we all wear reflect our personalities and they want to empower everyone to explore and express their individuality. 

SHEIN’s mission is to serve as a leader in the industry and bring fashion into the modern era. They employ cutting-edge technologies and processes in their design and sourcing to stay well-informed of what is in-demand by consumers, produce goods in a timely manner and deliver the products quickly to anywhere in the world, making their brand stand out head and shoulders above the rest! 

Their digital-first model meets customers where they are: on mobile devices, online and on social media. SHEIN have become one of the most popular shopping apps and continue to engage consumers by providing multiple content streams directly within the SHEIN platform and delivering the best online shopping experience. 

This year, SHEIN will be sponsoring our Big Top Arena which is where we showcase our headline artists. They’ll also be sponsoring our SHEIN campsite, which sees around 5,000 people engaging and expressing themselves over the festival weekend. We can’t wait for SHEIN to become a part of the Bournemouth 7s Family!